Teaser: find your product idea

Teaser: find your product idea

Teaser: find your product idea

How do I choose a product idea? It starts with this question:

In what areas are you currently being paid for your time and expertise?

Marketing for Developers

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Introduction

Welcome to the course!

Hello World1

Is marketing necessary?

Why are you here?

The book

Marketing for Developers – 2nd edition.pdf

Marketing for Developers – 2nd edition.epub

Marketing for Developers – 2nd edition.mobi

Build Something People Want

Succeed by choosing the right product

Teaser: find your product idea

8 steps to finding a product idea

Exercise #1: find your product idea

Understand the job to be done

Interviewing your customers1

Exercise #2: customer interview

How to Research Customers (Part 1)

Bonus: audience discovery venn-diagram

How to Research Customers (Part 2)

Exercise #3: customer research

Target their pain

The Lean Marketing Stack

Introduction to the Lean Marketing Stack

How to set up Segment

Code sample: the Segment tracking script

Google Analytics - Goals, Funnels, and Reports

Segmentation, Funnels, Explore, Insight, Notifications

What To Do Before You Launch

How to find good blog post topics

How effective landing pages work

Exercise #1: start with words

How to design a landing page if you suck at design

How to price your product

Name your product

Exercise #2: product name brainstorm

Tools and resources for naming your product

Launch Plan & Checklist

Amplification

Launch with confidence

The Launch Checklist

Launch emails

After you Launch: Growth & Sales

Create a Facebook ad that converts

Using Facebook's Retargeting Ads

Improve your search rankings

Find out what your competitors are missing

Competitor survey questions (PDF)

Use A/B tests to increase conversion

Ask for the Sale

Bonus Interviews

Patrick Campbell, Price Intelligently

Adam Wathan, Test Driven Laravel

Alan Klement, JTBD

Josh Pigford, Baremetrics

Brennan Dunn, DYFR

Des Traynor, Intercom

Nathan Barry (2015)

Nathan Barry (2016)

Tracy Osborn

Brian Casel

Garrett Dimon

Jarrod Drysdale

Marc-Andre Cournoyer

Nir Eyal (updated)

Sacha Greif

Ryan Hoover, Product Hunt

Bonus Downloads

UTM Tracker (Google Sheets)

Google UTM Tracker.xlsx

Product Hunt Handbook

Product Hunt Case Study

Hacker News Handbook

HTML Landing Page Template