- $199
Marketing for Developers
Combine your technical skills with marketing knowledge and become unstoppable
Overview
As a software developer, you want to build your own stuff. You’ve seen all of these other people making an independent living from the things they’ve created.
Your challenge isn’t the building, you can do that, it’s finding actual customers who will pay you for what you’ve built.
I’ll show you how to target the right customer with the right product and actually earn revenue from the things you make.
-Justin
Your challenge isn’t the building, you can do that, it’s finding actual customers who will pay you for what you’ve built.
I’ll show you how to target the right customer with the right product and actually earn revenue from the things you make.
-Justin
What will I learn?
This course dives right into actionable strategies you can try with your projects right away to earn an income from the beginning.
Build Something People Want (2 hours)
As a developer, our tendency is to stay in and work on a project until it is absolutely perfect (in our eyes). This first part explains how that is actually the reverse of what you should do when launching, and how talking to customers is more valuable than adding one more feature.
The Lean Marketing Stack (45 mins)
This chapter is all about how to implement the proper tracking so that you can follow the customer journey from first interaction through the sale. We want to have these processes in place in order to set legitimate goals.
What To Do Before You Launch (45 mins)
Us developers are often turned off by the marketing side of a product business. In this chapter, I’ll make branding and design feel digestible so that you don’t spin your wheels and can launch with something that looks great.
Launch Plan & Checklist (20 mins)
I see so many people jump the gun when it comes to launching. If executed poorly, a launch can be deflating and sometimes even humiliating. I’ll help you avoid all that by creating an easy-to-follow product launch plan.
Growth & Sales (1.5 hours)
Once your product is out in the world, we need to find a way to get more eyeballs on it. In this chapter I’ll give you six very different strategies for bringing in more traffic and sales.
Extras
I also wanted to include interviews I conducted with some of today’s top product creators to learn even more about building and launching a product. You’ll also find some helpful worksheets and guides to organize some of the things we talk about in the course.
"For anyone that feels marketing is not something they understand, I highly recommend that you get Justin's Marketing for Developers. Don’t just buy the book, get the online course and watch the videos. It’s a great investment in how to take your product to market as a developer."
Dana White
Justin's work has appeared in Fast Company, Entrepreneur, CBC, Inc, Lifehacker
Who is teaching this course?
Justin Jackson has been working with SaaS companies since 2008 and was the Product Manager at Sprintly and Mailout. He's consulted for startups in London, San Francisco, Boulder, and Portland.
Contents
The book
Marketing for Developers – 2nd edition.pdf
- 17.7 MB
Marketing for Developers – 2nd edition.epub
- 18.7 MB
Marketing for Developers – 2nd edition.mobi
- 7.56 MB
Build Something People Want
Succeed by choosing the right product
- 5 mins
- 55 MB
Teaser: find your product idea
Preview- 2 mins
- 22 MB
8 steps to finding a product idea
- 11 mins
- 106 MB
Exercise #1: find your product idea
Understand the job to be done
- 3 mins
- 26.6 MB
Interviewing your customers
- 46 mins
- 476 MB
Exercise #2: customer interview
How to Research Customers (Part 1)
- 9 mins
- 100 MB
Bonus: audience discovery venn-diagram
- 152 KB
How to Research Customers (Part 2)
- 9 mins
- 84.9 MB
Exercise #3: customer research
Target their pain
- 16 mins
- 159 MB
The Lean Marketing Stack
Introduction to the Lean Marketing Stack
- 18 mins
- 183 MB
How to set up Segment
- 8 mins
- 75.9 MB
Code sample: the Segment tracking script
- 89.9 KB
Google Analytics - Goals, Funnels, and Reports
- 17 mins
- 180 MB
Segmentation, Funnels, Explore, Insight, Notifications
- 11 mins
- 106 MB
What To Do Before You Launch
How to find good blog post topics
- 6 mins
- 56.3 MB
How effective landing pages work
- 17 mins
- 173 MB
Exercise #1: start with words
How to design a landing page if you suck at design
- 5 mins
- 42 MB
How to price your product
- 7 mins
- 71.6 MB
Name your product
- 10 mins
- 95.7 MB
Exercise #2: product name brainstorm
Tools and resources for naming your product
Launch Plan & Checklist
Amplification
- 8 mins
- 80.7 MB
Launch with confidence
- 10 mins
- 96.5 MB
The Launch Checklist
- 41 KB
Launch emails
After you Launch: Growth & Sales
Create a Facebook ad that converts
- 15 mins
- 155 MB
Using Facebook's Retargeting Ads
- 14 mins
- 139 MB
Improve your search rankings
- 10 mins
- 102 MB
Find out what your competitors are missing
Preview- 14 mins
- 142 MB
Competitor survey questions (PDF)
- 41.4 KB
Use A/B tests to increase conversion
- 10 mins
- 97.8 MB
Ask for the Sale
- 7 mins
- 79.8 MB
Bonus Interviews
Patrick Campbell, Price Intelligently
- 60 mins
- 1.35 GB
Adam Wathan, Test Driven Laravel
- 58 mins
- 1.09 GB
Alan Klement, JTBD
- (1h 14m 40s)
- 734 MB
Josh Pigford, Baremetrics
- 45 mins
- 448 MB
Brennan Dunn, DYFR
- (1h 05m 00s)
- 489 MB
Des Traynor, Intercom
- 58 mins
- 614 MB
Nathan Barry (2015)
Preview- 54 mins
- 517 MB
Nathan Barry (2016)
- 57 mins
- 586 MB
Tracy Osborn
- (1h 01m 31s)
- 680 MB
Brian Casel
- 57 mins
- 624 MB
Garrett Dimon
- (1h 08m 24s)
- 613 MB
Jarrod Drysdale
- 59 mins
- 583 MB
Marc-Andre Cournoyer
- (1h 04m 45s)
- 677 MB
Nir Eyal (updated)
- 48 mins
- 2.04 GB
Sacha Greif
- 54 mins
- 543 MB
Ryan Hoover, Product Hunt
- 53 mins
- 525 MB
Bonus Downloads
UTM Tracker (Google Sheets)
Google UTM Tracker.xlsx
- 15 KB
Product Hunt Handbook
- 3.7 MB
Product Hunt Case Study
- 993 KB
Hacker News Handbook
- 4.9 MB
HTML Landing Page Template
- 2.14 MB
Who's behind this?
Hi! I'm Justin Jackson.
I'm the co-founder of Transistor.fm
I'm the co-founder of Transistor.fm
Get my newsletter
Every Saturday morning I send an email to my list. I talk about bootstrapping, making stuff with computers, and earning a living on the internet.
FAQ
How long will I have access to the course?
For life! Come back and review the material anytime it’s relevant to you.
Is this right for me?
This course is for people who want to earn an income from the products they create. I wrote it specifically for these three stages:
1. People who want to build a product, but haven’t found an idea.
2. People who are building a product, but haven’t yet launched.
3. People who have launched, and are looking for their first 100 customers.
This course is written with the developer perspective in mind, but the information will absolutely resonate with entrepreneurs, product designers, ecommerce store owners, and digital product creators as well.
Can I buy just the book?
Yes, use this link.
What if I don’t don’t like it?
Let’s say you’re just not getting any value from this course.That’s alright, sometimes products just aren’t a good fit. If, for whatever reason, this course does not live up to its promises in your eyes, I’ll give you a full refund, as long as you provide me with feedback as to how it can be improved.
What happens after I sign up?
Once you sign up on the platform, you’ll receive login instructions where you can access the course from any device. After the first week you will receive an email each week with the subsequent chapters.