- $199
Marketing for Developers
Combine your technical skills with marketing knowledge and become unstoppable
Overview
As a software developer, you want to build your own stuff. You’ve seen all of these other people making an independent living from the things they’ve created.
Your challenge isn’t the building, you can do that, it’s finding actual customers who will pay you for what you’ve built.
I’ll show you how to target the right customer with the right product and actually earn revenue from the things you make.
-Justin
Your challenge isn’t the building, you can do that, it’s finding actual customers who will pay you for what you’ve built.
I’ll show you how to target the right customer with the right product and actually earn revenue from the things you make.
-Justin
What will I learn?
This course dives right into actionable strategies you can try with your projects right away to earn an income from the beginning.
Build Something People Want (2 hours)
As a developer, our tendency is to stay in and work on a project until it is absolutely perfect (in our eyes). This first part explains how that is actually the reverse of what you should do when launching, and how talking to customers is more valuable than adding one more feature.
The Lean Marketing Stack (45 mins)
This chapter is all about how to implement the proper tracking so that you can follow the customer journey from first interaction through the sale. We want to have these processes in place in order to set legitimate goals.
What To Do Before You Launch (45 mins)
Us developers are often turned off by the marketing side of a product business. In this chapter, I’ll make branding and design feel digestible so that you don’t spin your wheels and can launch with something that looks great.
Launch Plan & Checklist (20 mins)
I see so many people jump the gun when it comes to launching. If executed poorly, a launch can be deflating and sometimes even humiliating. I’ll help you avoid all that by creating an easy-to-follow product launch plan.
Growth & Sales (1.5 hours)
Once your product is out in the world, we need to find a way to get more eyeballs on it. In this chapter I’ll give you six very different strategies for bringing in more traffic and sales.
Extras
I also wanted to include interviews I conducted with some of today’s top product creators to learn even more about building and launching a product. You’ll also find some helpful worksheets and guides to organize some of the things we talk about in the course.
"For anyone that feels marketing is not something they understand, I highly recommend that you get Justin's Marketing for Developers. Don’t just buy the book, get the online course and watch the videos. It’s a great investment in how to take your product to market as a developer."
Dana White
Justin's work has appeared in Fast Company, Entrepreneur, CBC, Inc, Lifehacker
Who is teaching this course?
Justin Jackson has been working with SaaS companies since 2008 and was the Product Manager at Sprintly and Mailout. He's consulted for startups in London, San Francisco, Boulder, and Portland.
Contents
The book
Marketing for Developers – 2nd edition.pdf
Marketing for Developers – 2nd edition.epub
Marketing for Developers – 2nd edition.mobi
Build Something People Want
Succeed by choosing the right product
Teaser: find your product idea
Preview 8 steps to finding a product idea
Exercise #1: find your product idea
Understand the job to be done
Interviewing your customers
Exercise #2: customer interview
How to Research Customers (Part 1)
Bonus: audience discovery venn-diagram
How to Research Customers (Part 2)
Exercise #3: customer research
Target their pain
The Lean Marketing Stack
Introduction to the Lean Marketing Stack
How to set up Segment
Code sample: the Segment tracking script
Google Analytics - Goals, Funnels, and Reports
Segmentation, Funnels, Explore, Insight, Notifications
What To Do Before You Launch
How to find good blog post topics
How effective landing pages work
Exercise #1: start with words
How to design a landing page if you suck at design
How to price your product
Name your product
Exercise #2: product name brainstorm
Tools and resources for naming your product
Launch Plan & Checklist
Amplification
Launch with confidence
The Launch Checklist
Launch emails
After you Launch: Growth & Sales
Create a Facebook ad that converts
Using Facebook's Retargeting Ads
Improve your search rankings
Find out what your competitors are missing
PreviewCompetitor survey questions (PDF)
Use A/B tests to increase conversion
Ask for the Sale
Bonus Interviews
Patrick Campbell, Price Intelligently
Adam Wathan, Test Driven Laravel
Alan Klement, JTBD
Josh Pigford, Baremetrics
Brennan Dunn, DYFR
Des Traynor, Intercom
Nathan Barry (2015)
PreviewNathan Barry (2016)
Tracy Osborn
Brian Casel
Garrett Dimon
Jarrod Drysdale
Marc-Andre Cournoyer
Nir Eyal (updated)
Sacha Greif
Ryan Hoover, Product Hunt
Bonus Downloads
UTM Tracker (Google Sheets)
Google UTM Tracker.xlsx
Product Hunt Handbook
Product Hunt Case Study
Hacker News Handbook
HTML Landing Page Template
Who's behind this?
Hi! I'm Justin Jackson.
I'm the co-founder of Transistor.fm
I'm the co-founder of Transistor.fm
Get my newsletter
Every Saturday morning I send an email to my list. I talk about bootstrapping, making stuff with computers, and earning a living on the internet.
FAQ
How long will I have access to the course?
For life! Come back and review the material anytime it’s relevant to you.
Is this right for me?
This course is for people who want to earn an income from the products they create. I wrote it specifically for these three stages:
1. People who want to build a product, but haven’t found an idea.
2. People who are building a product, but haven’t yet launched.
3. People who have launched, and are looking for their first 100 customers.
This course is written with the developer perspective in mind, but the information will absolutely resonate with entrepreneurs, product designers, ecommerce store owners, and digital product creators as well.
Can I buy just the book?
Yes, use this link.
What if I don’t don’t like it?
Let’s say you’re just not getting any value from this course.That’s alright, sometimes products just aren’t a good fit. If, for whatever reason, this course does not live up to its promises in your eyes, I’ll give you a full refund, as long as you provide me with feedback as to how it can be improved.
What happens after I sign up?
Once you sign up on the platform, you’ll receive login instructions where you can access the course from any device. After the first week you will receive an email each week with the subsequent chapters.