Facebook Ads 101 by Justin Jackson

Facebook Ads 101

Create and run your first Facebook Ads campaign (and make ROI).

Overview

There’s a lot of noise out there about Facebook ads these days. You might be thinking: do they work? Are they a waste of time and money? Is it so complicated to setup that it’s not worth it? Some people say they’ve made millions using Facebook ads, others have lost millions. It feels like the stakes are so high.

That’s why we’ll start small with this course. First, we’ll look at how you can run a quick and cheap test on the platform to see if it’s really worth it for you. When done correctly, Facebook ads can be one of the most powerful tools for your business. I don’t want you to miss a huge opportunity because you are simply unfamiliar with the tools.

My goal is to walk you through the process of setting up a facebook campaign from start to finish in a way that is directly applicable to your goals.

-Justin

What will I learn?
There’s a lot of setup when it comes to Facebook ads because we need to track every step of the way. Once we get your business and ads manager dialed in, we’ll look at all the different ways you can target an audience, and what I recommend, since that can be overwhelming. And then I’ll show you where to find your analytics, and how to look at the data in a way that gives you usable information.

What do I get?
  • 4 easy-to-follow video tutorials
  • 4 PDF guides to follow along

What do others have to say?

Who is teaching this course?
My name is Justin Jackson and I’m a product designer and SaaS consultant in Vernon, BC. Here are some of my most popular articles.
Featured in: Fast Company, Entrepreneur CBC News, Inc, and Lifehacker

What's included?

Video Icon 4 videos File Icon 4 files Text Icon 4 text files

Contents

Add the Facebook pixel to your site
Add the Facebook pixel to your site
4 mins
Facebook-Ads-install-pixel.pdf
76.9 KB
Tools + Resources
Create a conversion event
Facebook create a conversion event.mp4
4 mins
Facebook-Ads-conversion.pdf
203 KB
Tools + Resources
Create a Facebook ad campaign
Create your Facebook ad.mp4
9 mins
Facebook-Ads-create-your-ad.pdf
242 KB
Tools + Resources
Evaluate your Facebook ad results
Evaluate your Facebook ad campaign.mp4
4 mins
Facebook-Ads-results.pdf
126 KB
Tools + Resources

FAQs

Is this right for me?

This course is designed specifically for solopreneurs and product people who are building their own side project. Although the content is written with the startup founder in mind, this information will absolutely resonate with sales staff, project managers, ecommerce store owners, and marketing managers as well.

What happens after I sign up?

Once you sign up on the platform, you’ll receive login instructions where you can access the course from any device. After the first week you will receive an email each week with the subsequent chapters. 

How long will I have access to the course?

For life! Come back and review the material anytime it’s relevant to you.

What if I don’t don’t like it?

Let’s say you’re just not getting any value from this course.That’s alright, sometimes products just aren’t a good fit. If, for whatever reason, this course does not live up to its promises in your eyes, I’ll give you a full refund, as long as you provide me with feedback as to how it can be improved.

Tools for bootstrappers

I'm Justin. I help geeks make better stuff.