Marketing for Developers
Buy now
Learn more
Introduction
Welcome to the course!
Hello World
Is marketing necessary?
Why are you here?
The book
Marketing for Developers – 2nd editio...
Marketing for Developers – 2nd editio...
Marketing for Developers – 2nd editio...
Build Something People Want
Succeed by choosing the right product
Teaser: find your product idea
8 steps to finding a product idea
Exercise #1: find your product idea
Understand the job to be done
Interviewing your customers
Exercise #2: customer interview
How to Research Customers (Part 1)
Bonus: audience discovery venn-diagram
How to Research Customers (Part 2)
Exercise #3: customer research
Target their pain
The Lean Marketing Stack
Introduction to the Lean Marketing Stack
How to set up Segment
Code sample: the Segment tracking script
Google Analytics - Goals, Funnels, an...
Segmentation, Funnels, Explore, Insig...
What To Do Before You Launch
How to find good blog post topics
How effective landing pages work
Exercise #1: start with words
How to design a landing page if you s...
How to price your product
Name your product
Exercise #2: product name brainstorm
Tools and resources for naming your p...
Launch Plan & Checklist
Amplification
Launch with confidence
The Launch Checklist
Launch emails
After you Launch: Growth & Sales
Create a Facebook ad that converts
Using Facebook's Retargeting Ads
Improve your search rankings
Find out what your competitors are mi...
Competitor survey questions (PDF)
Use A/B tests to increase conversion
Ask for the Sale
Bonus Interviews
Patrick Campbell, Price Intelligently
Adam Wathan, Test Driven Laravel
Alan Klement, JTBD
Josh Pigford, Baremetrics
Brennan Dunn, DYFR
Des Traynor, Intercom
Nathan Barry (2015)
Nathan Barry (2016)
Tracy Osborn
Brian Casel
Garrett Dimon
Jarrod Drysdale
Marc-Andre Cournoyer
Nir Eyal (updated)
Sacha Greif
Ryan Hoover, Product Hunt
Bonus Downloads
UTM Tracker (Google Sheets)
Google UTM Tracker.xlsx
Product Hunt Handbook
Product Hunt Case Study
Hacker News Handbook
HTML Landing Page Template
Products
Course
Section
Lesson
Alan Klement, JTBD
Alan Klement, JTBD
Marketing for Developers
Buy now
Learn more
Introduction
Welcome to the course!
Hello World
Is marketing necessary?
Why are you here?
The book
Marketing for Developers – 2nd editio...
Marketing for Developers – 2nd editio...
Marketing for Developers – 2nd editio...
Build Something People Want
Succeed by choosing the right product
Teaser: find your product idea
8 steps to finding a product idea
Exercise #1: find your product idea
Understand the job to be done
Interviewing your customers
Exercise #2: customer interview
How to Research Customers (Part 1)
Bonus: audience discovery venn-diagram
How to Research Customers (Part 2)
Exercise #3: customer research
Target their pain
The Lean Marketing Stack
Introduction to the Lean Marketing Stack
How to set up Segment
Code sample: the Segment tracking script
Google Analytics - Goals, Funnels, an...
Segmentation, Funnels, Explore, Insig...
What To Do Before You Launch
How to find good blog post topics
How effective landing pages work
Exercise #1: start with words
How to design a landing page if you s...
How to price your product
Name your product
Exercise #2: product name brainstorm
Tools and resources for naming your p...
Launch Plan & Checklist
Amplification
Launch with confidence
The Launch Checklist
Launch emails
After you Launch: Growth & Sales
Create a Facebook ad that converts
Using Facebook's Retargeting Ads
Improve your search rankings
Find out what your competitors are mi...
Competitor survey questions (PDF)
Use A/B tests to increase conversion
Ask for the Sale
Bonus Interviews
Patrick Campbell, Price Intelligently
Adam Wathan, Test Driven Laravel
Alan Klement, JTBD
Josh Pigford, Baremetrics
Brennan Dunn, DYFR
Des Traynor, Intercom
Nathan Barry (2015)
Nathan Barry (2016)
Tracy Osborn
Brian Casel
Garrett Dimon
Jarrod Drysdale
Marc-Andre Cournoyer
Nir Eyal (updated)
Sacha Greif
Ryan Hoover, Product Hunt
Bonus Downloads
UTM Tracker (Google Sheets)
Google UTM Tracker.xlsx
Product Hunt Handbook
Product Hunt Case Study
Hacker News Handbook
HTML Landing Page Template
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