Some say blogging is dead. Others say content is king. While there is some controversy to whether or not you should be using content marketing in your promotional stack, there is, without a doubt, more noise than ever.

In this course we’ll be looking at blogging specifically, but the strategies we dissect can easily be applied to audio and video as well. Half the battle is the content itself, making sure it’s valuable and actionable information. The other half is getting it out into the world in places where people will see it.

You know your audience best. You know what they struggle with, you know their needs - which means you already know what content to make. You don’t need help creating it, you need help amplifying it.

My goal for this course is to give you some specific strategies you can implement to bring a few new eyeballs to your work.

-Justin

We’ll start off this course by going through a different approach to actually writing the content, adding elements that will improve it’s shareability and check to make sure it looks good on all platforms. After that we’ll create a post-post (no pun intended) promotion strategy. Then we’ll finish by talking about how to leverage Medium, regardless of where you publish.

My name is Justin Jackson and I’m a product designer and SaaS consultant in Vernon, BC. Here are some of my most popular articles.