Advanced Content Marketing by Justin Jackson

Advanced Content Marketing

Get more results from your blog posts, podcasts, and videos.

Overview

Some say blogging is dead. Others say content is king. While there is some controversy to whether or not you should be using content marketing in your promotional stack, there is, without a doubt, more noise than ever.

In this course we’ll be looking at blogging specifically, but the strategies we dissect can easily be applied to audio and video as well. Half the battle is the content itself, making sure it’s valuable and actionable information. The other half is getting it out into the world in places where people will see it.

You know your audience best. You know what they struggle with, you know their needs - which means you already know what content to make. You don’t need help creating it, you need help amplifying it.

My goal for this course is to give you some specific strategies you can implement to bring a few new eyeballs to your work.

-Justin

What will I learn?
We’ll start off this course by going through a different approach to actually writing the content, adding elements that will improve it’s shareability and check to make sure it looks good on all platforms. After that we’ll create a post-post (no pun intended) promotion strategy. Then we’ll finish by talking about how to leverage Medium, regardless of where you publish.

What do I get?
  • 7 actionable videos
  • 4 PDF guides
  • Social Preview Code Template

Who is teaching this course?
My name is Justin Jackson and I’m a product designer and SaaS consultant in Vernon, BC. Here are some of my most popular articles.
Featured in: Fast Company, Entrepreneur CBC News, Inc, and Lifehacker

What's included?

Video Icon 7 videos File Icon 5 files Text Icon 5 text files

Contents

Write blog posts that gets traction
Write a blog post that gets traction.mp4
8 mins
Write-Blog-Posts.pdf
61.1 KB
Tools + Resources
Promoting your blog posts
Publish your blog posts the right way.mp4
7 mins
Case study- how to promote a blog post.mp4
5 mins
Promote-Blog-Posts.pdf
199 KB
Tools + Examples
How does your site preview on Slack, FB, Twitter?
Improve the way your site looks on Slack, Facebook, Twitter
8 mins
how-unfurling-works.pdf
688 KB
unfurling-source-code.zip
503 KB
Sample code
Tools + Resources
Medium pro-tips
Intro: why social networks matter for marketers.mp4
6 mins
Pro tips for using Medium.mp4
8 mins
How to cross-post and publish on Medium.mp4
12 mins
Medium-pro-tips.pdf
245 KB
Tools + Resources

FAQs

Is this right for me?

This course is designed specifically for solopreneurs and product people who are building their own side project. Although the content is written with the startup founder in mind, this information will absolutely resonate with sales staff, project managers, ecommerce store owners, and marketing managers as well.

What happens after I sign up?

Once you sign up on the platform, you’ll receive login instructions where you can access the course from any device. After the first week you will receive an email each week with the subsequent chapters. 

How long will I have access to the course?

For life! Come back and review the material anytime it’s relevant to you.

What if I don’t don’t like it?

Let’s say you’re just not getting any value from this course.That’s alright, sometimes products just aren’t a good fit. If, for whatever reason, this course does not live up to its promises in your eyes, I’ll give you a full refund, as long as you provide me with feedback as to how it can be improved.