Build Better Landing Pages

Build a page that actually converts.

Overview

If you’re starting to work on a new project, there’s one thing you should do before anything else. Yes, before you start designing, before you start coding, and before you start writing. That one thing is to create a landing page.

Landing pages are great because you can really hone in on the value proposition of your idea and get it out into the real world for feedback before you actually start working.

My goal is to help you not waste time on a project that won’t get any traction. To make this happen, I’ll help you build a landing page, craft a message, and get some initial traffic to see if your idea has potential.

-Justin

What will I learn?

This course will teach you the basics of landing page design. I’ll go over all the elements that make a landing page successful. We’ll also explore copywriting, including crafting headlines and choosing engaging call-to-actions. And then, of course, I’ll give you some strategies to get an initial spike of traffic to your new page.

What do I get?

The Landing Page Checklist
Landing Page Website Template
6 PDF guides
18 short, actionable videos

Who is teaching this course?

My name is Justin Jackson and I’m a product designer and SaaS consultant in Vernon, BC. Here are some of my most popular articles.

Featured in: Fast Company, Entrepreneur CBC News, Inc, and Lifehacker

Introduction

What you need before you work on your landing page

The 3 ingredients you'll need to succeed

Preview

Get the basics right first

Case study: getting more traffic for a Dungeons & Dragons site

Step by step tutorial

Introduction

Step 1: Write initial headline

Step 2: Quick research tips

Step 3: Refine your headline

Step 4: What's the one action you want them to take?

Step 5: Add a visual

Step 6: Dig into the pain!

Step 7: Describe your solution

Step 8: Why should they trust you?

Step 9: Share a case study

Step 10: Describe your features

Step 11: The conclusion

Landing Page Checklist.pdf

blank-landing-page-template.zip

Tools + Resources

Write better landing page content

Every landing page has to answer these questions:

Who is this for? Where are they now?
What’s their dream? How could their life be better?
What obstacles stand in their way?
How does your offer help them overcome obstacles, and achieve a better life?

Landing page copywriting

The Better Landing Pages manual

Landing page notepad example #1

Landing page notepad example #2

Tools + Resources

Drive traffic to your landing page

Now that you’ve created a sign-up incentive, and a landing page, how do you get traffic? (Sending a tweet to a few hundred followers isn’t going to cut it.)

To succeed, you’ll need to piggyback on top of an audience bigger than your own.

Get more traffic for your landing page.mp4

Get-More-Traffic.pdf

List-of-good-traffic-sources.pdf

Case study: Getting traffic from blogs, Quora, app stores, and influencers

user-compass-case-study.pdf

Bonus: Build your own HTML landing page

Build a landing page for free on GitHub Pages.mp4

awesome-landing-page.zip

Tools + Resources

Who's behind this?

Hi! I'm Justin Jackson.
I'm the co-founder of Transistor.fm

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Get my newsletter

Every Saturday morning I send an email to my list. I talk about bootstrapping, making stuff with computers, and earning a living on the internet.

FAQ

How long will I have access to the course?

For life! Come back and review the material anytime it’s relevant to you.

Is this right for me?

This course is designed specifically for solopreneurs and product people who are building their own side project. Although the content is written with the startup founder in mind, this information will absolutely resonate with sales staff, project managers, ecommerce store owners, and marketing managers as well.

What happens after I sign up?

Once you sign up on the platform, you’ll receive login instructions where you can access the course from any device. After the first week you will receive an email each week with the subsequent chapters.

What if I don’t don’t like it?

Let’s say you’re just not getting any value from this course.That’s alright, sometimes products just aren’t a good fit. If, for whatever reason, this course does not live up to its promises in your eyes, I’ll give you a full refund, as long as you provide me with feedback as to how it can be improved.